I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I design brands and packaging that feel built to last — systems rooted in clarity and intention, shaped to live in both culture
and commerce. From concept to shelf,
each mark, texture, and layout becomes
a small artifact of meaning — design that doesn’t just look good, but endures.
View Work
Crafted Identities — From Idea to Artifact
Naming & Brand Identity System
The Ervana name and identity were built around approachability and clarity. I developed a clean, recognizable logo and supporting visual system that combined natural textures with structured typography. The identity was designed to feel trustworthy and consistent across formats, giving the brand a strong foundation that could extend seamlessly into packaging, signage, merchandise, and digital use.
Ervana Cannabis
Ervana was developed as an approachable, mass-market cannabis brand designed to deliver quality and consistency at an accessible price point. I led the naming, brand identity, and packaging system, building a flexible visual language that could scale across products, retail environments, and promotional materials. The goal was to create a brand that felt grounded, reliable, and modern — balancing natural cues with clean structure to appeal to a broad consumer audience.
Brand Identity & Packaging Design
The packaging system was designed with scalability and compliance in mind. Clear hierarchy, flexible layouts, and restrained color usage ensured products were easy to navigate while maintaining a cohesive brand presence. The system was built to adapt across multiple SKUs and formats, allowing Ervana to expand its product line while retaining visual consistency and shelf impact.
Packaging & Product System
Brand & Packaging
Design
View Work
Visual Systems — Precision with
Personality
With over a decade of experience guiding creative direction for tech and global brands,
I translate complex strategy into visual simplicity. From campaigns to event environments, my work connects
big-picture storytelling with the
human details that make brands
feel alive and credible.1
Corporate
Brand Design
& Art Direction