I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I design brands and packaging that feel built to last — systems rooted in clarity and intention, shaped to live in both culture
and commerce. From concept to shelf,
each mark, texture, and layout becomes
a small artifact of meaning — design that doesn’t just look good, but endures.
View Work
Crafted Identities — From Idea to Artifact
Logo & Brand Identity System
The Aleama’s identity was designed to feel warm, grounded, and handcrafted without leaning rustic. I developed a clean logotype
and supporting visual system that balanced organic forms with clear typographic structure. The brand language was built to be flexible and legible across small and large applications, allowing it to scale from bottle labels to signage, menus, and digital uses while maintaining a consistent, recognizable presence.
Aleama’s Tonic Co.
Aleama’s Tonic Co. is an Oakland-based beverage company specializing in small-batch ginger tonics sold at cafés, farmers markets, and specialty shops. I developed the brand identity and packaging system to reflect the product’s craft ingredients and approachable personality. The goal was to create a visual language that felt clean, natural, and confident — one that could stand out on shelves while remaining flexible across labels, signage, and digital touchpoints
Brand Identity & Packaging Design
The bottle and label system was designed with clarity and shelf impact in mind. Clean hierarchy, restrained color usage, and subtle graphic details allow the product name and flavor information to read quickly while still conveying craft and quality. The label system was built to adapt across multiple flavors and batch runs, ensuring consistency while allowing for variation within the product line.
Bottle & Label Design
Brand & Packaging
Design
View Work
Visual Systems — Precision with
Personality
With over a decade of experience guiding creative direction for tech and global brands,
I translate complex strategy into visual simplicity. From campaigns to event environments, my work connects
big-picture storytelling with the
human details that make brands
feel alive and credible.1
Corporate
Brand Design
& Art Direction