Aleama’s Tonic Co. is an Oakland-based beverage company specializing in small-batch ginger tonics sold at cafés, farmers markets, and specialty shops. I developed the brand identity and packaging system to reflect the product’s craft ingredients and approachable personality. The goal was to create a visual language that felt clean, natural, and confident — one that could stand out on shelves while remaining flexible across labels, signage, and digital touchpoints
Aleama’s Tonic Co.
Brand Identity & Packaging Design
Logo & Brand Identity System
The Aleama’s identity was designed to feel warm, grounded, and handcrafted without leaning rustic. I developed a clean logotype
and supporting visual system that balanced organic forms with clear typographic structure. The brand language was built to be flexible and legible across small and large applications, allowing it to scale from bottle labels to signage, menus, and digital uses while maintaining
a consistent, recognizable presence.
Bottle & Label Design
The bottle and label system was designed with clarity and shelf impact in mind. Clean hierarchy, restrained color usage, and subtle graphic details allow the product name and flavor information to read quickly while still conveying craft and quality. The label system was built to adapt across multiple flavors and batch runs, ensuring consistency while allowing for variation within the product line.
Logo & Brand Identity System
The Aleama’s identity was designed to feel warm, grounded, and handcrafted without leaning rustic. I developed a clean logotype and supporting visual system that balanced organic forms with clear typographic structure. The brand language was built to be flexible and legible across small
and large applications, allowing it to scale from bottle
labels to signage, menus, and digital uses while maintaining
a consistent, recognizable presence.
The Aleama’s identity was designed to feel warm, grounded, and handcrafted without leaning rustic. I developed a clean logotype and supporting visual system that balanced organic forms with clear typographic structure. The brand language was built
to be flexible and legible across small and large applications, allowing it to scale from bottle labels to signage, menus, and digital uses while maintaining a consistent, recognizable presence.
Aleama’s Tonic Co.
Aleama’s Tonic Co. is an Oakland-based beverage company specializing in small-batch ginger tonics sold at cafés, farmers markets, and specialty shops. I developed the brand identity and packaging system to reflect the product’s craft ingredients and approachable personality. The goal was to create a visual language that felt clean, natural, and confident — one that could stand out on shelves while remaining flexible across labels, signage, and digital touchpoints
Brand Identity & Packaging Design
Brand Identity & Packaging Design
The bottle and label system was designed with clarity and shelf impact in mind. Clean hierarchy, restrained color usage, and subtle graphic details allow the product name and flavor information to read quickly while still conveying craft and quality. The label system was built to adapt across multiple flavors and batch runs, ensuring consistency while allowing for variation within the product line.
Bottle & Label Design