I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I design brands and packaging that feel built to last — systems rooted in clarity and intention, shaped to live in both culture
and commerce. From concept to shelf,
each mark, texture, and layout becomes
a small artifact of meaning — design that doesn’t just look good, but endures.
View Work
Crafted Identities — From Idea to Artifact
The High Note Dispensary
The High Note merges the cultures of music and cannabis into a single immersive brand experience. Inspired by the warmth and texture of recording studios, I developed the naming, brand identity, packaging system, and spatial direction for two Los Angeles retail locations. The goal was to create an environment that felt elevated yet welcoming — a tactile, wood-driven aesthetic infused with subtle musical and botanical cues. From signage and shelving to labels and merchandising, every detail was designed to balance craft, culture, and comfort, giving the brand a memorable atmosphere rooted in story and sensory experience.
Brand Identity, Packaging, and Interior Visual Design
Retail & Interior Visual Direction
I shaped the interior direction for two dispensary locations by drawing heavily from recording studios — warm wood tones, acoustic-inspired textures, and ambient lighting. The environments were designed to feel comfortable and inviting, balancing the heritage of music culture with modern cannabis retail. From display cases to wall treatments and brand-driven shelving systems, the spatial experience became an extension of the identity: immersive, tactile, and rooted in craft.
The High Note brand began with a concept that merges the cultures of music and cannabis. The name set the tone for a warm, studio-inspired identity built around creativity and atmosphere. From this foundation, I designed a visual system rooted in acoustic textures, geometric motifs, and bold, modern typography. The logo and supporting elements were created to work seamlessly across signage, packaging, merchandise, and digital touchpoints, giving the brand a cohesive and memorable presence.
Naming, Concept Development & Brand Identity
Sales Enablement
I led visual direction for large-scale events, tradeshows, and
internal experiences — shaping everything from booth environments and stage graphics to signage, merch, and printed collateral. My role was to translate brand strategy into cohesive, immersive spaces that felt consistent, elevated, and unmistakably on-brand. Each event
became a visual world of its own, grounded in clarity, atmosphere,
and thoughtful detail.
Miscellaneous Creative & Print
I specialized in transforming complex research and strategic insights
into visually engaging, easy-to-digest content. From industry reports
and whitepapers to digital ads and editorial layouts, I built systems that balanced clarity, hierarchy, and brand voice. These pieces brought structure and storytelling to technical material, helping teams communicate ideas with precision and impact.
Brand & Packaging
Design
View Work
Visual Systems — Precision with
Personality
With over a decade of experience guiding creative direction for tech and global brands,
I translate complex strategy into visual simplicity. From campaigns to event environments, my work connects
big-picture storytelling with the
human details that make brands
feel alive and credible.1
Corporate
Brand Design
& Art Direction