I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I’m a multi-disciplinary graphic designer and art director based in Oakland, CA, originally from the mountains of Reno, NV.
I specialize in brand identity, packaging design, and creative direction across digital, print, and environmental contexts.
My work blends strategy and craft — building visual systems that are clear, considered, and grounded in intention.
I’m drawn to design that lives both in
the physical world and across brand experiences, from campaigns and packaging to spatial layouts and
event environments.
No matter the medium, I focus on creating thoughtful, enduring design that connects story, form, and function.
About Me
I design brands and packaging that feel built to last — systems rooted in clarity and intention, shaped to live in both culture
and commerce. From concept to shelf,
each mark, texture, and layout becomes
a small artifact of meaning — design that doesn’t just look good, but endures.
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Crafted Identities — From Idea to Artifact
Brand & Packaging
Design
I design brands and packaging that feel built to last — systems rooted in clarity and intention, shaped to live in both culture and commerce. From concept to shelf, each mark, texture,
and layout becomes a small artifact of meaning — design that doesn’t just look good, but endures.
Crafted Identities — From Idea to Artifact
The High Note is a Los Angeles–based cannabis dispensary chain where I led naming, full brand identity development, packaging design, signage, and merchandising. My role extended into environmental direction as well, guiding interior layout and key design decisions across two retail locations to ensure the brand translated cohesively into physical space. The visual system balances bold personality with functional clarity, creating a unified brand experience across every touchpoint.
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The High Note Dispensary
Brand Identity, Packaging, and Interior Visual Design
Aleama’s Tonic Co. is an Oakland-based beverage company specializing in ginger tonics found in local cafés, farmers markets, and specialty stores. I developed the brand identity and packaging system, including the logo, label architecture, color palette, and supporting visual elements. The goal was to create a handcrafted, approachable brand grounded in natural ingredients and local roots, while ensuring clarity and consistency across bottles, print materials, and digital applications.
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Aleama’s Tonic Co.
Branding & Packaging
Ervana was developed as an accessible, mass-market cannabis brand designed to appeal to everyday consumers seeking solid quality at an affordable price. I created the full brand identity and packaging system — including naming, logo development, label design, merchandising, and marketing materials. The visual system is flexible and clean, built to translate across multiple formats and retail touchpoints while reinforcing a consistent, approachable brand presence.
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Ervana Craft Cannabis
Brand Identity & Packaging
The Nest Recording Studio needed a brand identity that captured the warmth, craft, and character of their analog-meets-modern approach to music production. I developed a visual system centered around clean typography, an expressive mark, and a warm, textured color palette. The identity is designed to feel intimate yet professional, giving the studio a memorable presence across signage, stationery, merchandise, and digital platforms.
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The Nest Recording Studio
Brand Identity & Visual System
Thizzler is a Bay Area–focused music platform highlighting local artists and regional culture. In addition to producing digital assets for their campaigns, I developed a series of brand concept explorations that reimagined their visual identity. Drawing inspiration from the Bay Bridge, city lights, and the cadence of sound waves, these concepts blended bold typography with atmospheric textures to capture the energy of the Bay’s music scene in a more cinematic, elevated way.
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Thizzler
Brand Concept & Digital Design
Brave Area
Branding & Visual Identity System
Brave Area was an independent Bay Area music collective, and one of my earliest full-scope brand projects. I created the logo and identity system and expanded it across merchandise, promotional artwork, stage visuals, and album packaging. The goal was to build a bold, cohesive visual language that matched the collective’s energy and gave them a recognizable presence across shows, releases, and digital touchpoints. This project became a foundational step in my practice — where I first learned how to shape a brand across every surface it touches.
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Brand & Packaging
Design
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Visual Systems — Precision with
Personality
With over a decade of experience guiding creative direction for tech and global brands,
I translate complex strategy into visual simplicity. From campaigns to event environments, my work connects
big-picture storytelling with the
human details that make brands
feel alive and credible.1
Corporate
Brand Design
& Art Direction